Tapestry Market Segments

Community Tapestry data categorizes neighborhoods throughout the nation into 65 consumer groups or market segments. Tapestry descriptions help bring to life socioeconomic variables by sharing information regarding the consumer spending habits, household types, housing preferences, hobbies and lifestyle preferences of local market segments. The ten Tapestry market segments making up the largest shares of the Martinsville-Henry County Retail Trade Area households are summarized below.

Top 10 in the Retail Trade Area

Rank 

Market
Segment

Share of Households Household Type Median Age  Median Income  Consumer Purchases/Preferences
1

Southern Satellites

29.9% Married Couples 38.5 $39,720 Fishing & hunting, pets, lawn care & gardening, enjoy country living
Rooted Rural

15.5%

Married Couples 42.6 $37,952 Home Improvement, lawn care & gardening, pets, fishing & hunting, dine at home, rural lifestyle
Home Town

11.4%

Family Mix 34.5 $33,823 Video games, outdoor activities, discount shopping, family dining, quasi-country lifestyle
4 Rural Bypasses

8.3%

Family Mix 38.3 $28,082 Truck & SUVs, satellite TV, discount shopping, use mail-order catalogs and QVC
Heartland Communities 7.0%

Married
Couples/Singles

42.8 $35,160 Home improvement, gardening, discount shopping, use mail-order catalogs and QVC
6

Midlife Junction

6.5% Family Mix 41.8 $48,161 Careful spenders, family restaurants & fast food, shop by mail or phone

Simple Living

5.0% Married Couples 41.3 $29,408 Restricted budgets, cable TV, discount shopping, dine out occasionally 
8

Salt of the Earth

4.5% Married Couples 41.8 $50, 406 Home improvement, lawn care & gardening, family dining, fishing & hunting, own multiple vehicles
9

Rustbelt Retirees

3.4% Married Couples 45.6 $52,216 Home furnishings & remodeling projects, discount shopping, family dining, bowling
10 Modest Income Homes 2.5% 

Single-Parent
Families/Singles

36.0 $21,444 Restricted budgets, movies, sports, discount shopping
 
Source: Marketek, Inc; Research 360